As an editor, I’ve had the responsibility from time to time to teach a cub reporter how to write a column. It comes so naturally to me that at first I hardly know what to tell them.
“You, er, have to have an idea … um, or not ...
“Just start typing, but remember, any old gibberish won’t do — it’s got to be the right gibberish.
“Pour your soul into it, and keep it light and chatty.”