Spend enough time in this state, and it's not too hard to find a t-shirt, hoodie or bumper sticker emblazoned with the "Eat More Kale" slogan.
The Montpelier operation is far from a large one, though. It's a one-man company run by Bo Muller-Moore, who writes on his website that he penciled out the logo for some friends more than 10 years ago. The first batch of shirts he made were a runaway hit, so he just kept going.
But the foodie slogan is apparently a little to close for comfort to "Eat Mor Chikin," a trademark belonging to fast food company Chick-fil-A. The Burlington Free press reports that after Muller-Moore filed for a U.S. trademark on the term "Eat More Kale," the company sent him a letter requesting that he "cease and forever desist" from using the slogan and transfer the domain eatmorekale.com to Chick-fil-A immediately.
The story has also been reported in Seven Days, the New York Daily News and the Huffington Post, among others, and an online petition entitled "Chick-fil-A: Stop Bullying Small Business Owners" now has more than 13,000 signatures.
And a visit to Muller-Moore's website warns the potential buyer: "due to unusually high demand, please allow 2-3 weeks for delivery."
So however it turns out, I'm willing to bet Muller-Moore's going to see a bump in t-shirt sales this holiday season.